No. 01Draft
Why your ICP slide is lying to you
The gap between the persona doc in your drive and the accounts that actually close, and how to close it.
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Nisarg's Newsletter
Twice a week, straight from Nisarg: the frameworks and swipe files that don't make it into a LinkedIn post. Frameworks, swipe files, and the campaigns your peers are actually running, not what they're posting about.
Nisarg's Newsletter · No. 01
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Issues on deck
The first three, still on the drafting table.
No. 02Draft
The demand gen play nobody wants to admit still works
Cold outbound never left. Here's how three teams are running it without sounding like a bot.
No. 03Draft
What actually happens in a CMO's first 90 days
Three CMOs on the audits, allies, and awkward conversations nobody warned them about.
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