B2B IRL
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The Tape

Long, unhurried conversations, hosted by Nisarg, with marketers who've actually shipped the thing, not just presented the case study slide about it.

Episodes

New conversations, roughly every two weeks.

Ep. 01Recording

The campaign that saved a Series B renewal

With a VP Marketing, SaaS·42 min

What actually happened in the room when a renewal was on the line.

Ep. 02Recording

Running demand gen with a team of two

With a Head of Growth, fintech·38 min

What gets cut when there's no budget for a "real" team, and what turned out fine to cut anyway.

Ep. 03Booking

Why this CMO killed the rebrand halfway through

With a CMO, dev tools·TBA

A rebrand that got cancelled mid-flight, and what the team did with the budget instead.

Know a marketer with a real story?

We're booking Season 1 now: guests who shipped the campaign, not just the slide about it.

Suggest a guest →