FeatureIn progress
12 marketers on the campaign they'd never run again
The honest post-mortems that never make it into a highlight reel.
B2B IRL · No. 01
The
Almanack
Almanack
On the record: 12 marketers on the campaign they'd never run again.
Read · /almanack
The Almanack, by B2B IRL
A print magazine for people who still like holding something. Long-form reporting, the year's best campaigns dissected, and the annual Homecoming recap. Once a year, on paper, no scrolling required.
What's in Issue No. 01
First print run ships around Homecoming.
ReportIn progress
The state of B2B demand gen, in charts
What's actually working across a hundred B2B teams this year.
RecapTBA
Homecoming 2026, the full recap
Every talk, every hallway conversation worth writing down.
First run is limited
Waitlist members get first dibs, and a copy at Homecoming.